This is a selection of my projects, focusing on IA, UI, and IxD. iFood
iFood is the biggest food delivery app in Latin America. It connects 14mi users with 270k restaurants. In 2015 I led the UX team responsible for solving the user evasion problem on its onboarding and checkout funnels.
Ahazou is a digital marketing assistant for 200k Brazilian local businesses. In 2019 I received the mission to redesign their apps. This later allowed me to lead a UX chapter and an innovation squad.
Dash is a concept of a Design tool focused on productivity and usability for heavy users. In this project, I aimed for a modern, sleek, feasible, and functional look.
My own “What if...?” universe where Microsoft and Apple launched their smartphones in the mid and late 90s.This small series depicts some product and UI Design approaching this concept.
Just to add some extra color to this page, you would find the link to my Dribbble profile on the footer anyway:D
iFood Shop is Brazilian e-commerce for restaurants to restock their ingredients. I redesigned their desktop and mobile sites.
Sara is a health assistant app that helps users to schedule their exams, reminds them about the preparation steps, and sends exam results.
I've spent the
first 4 years of my career as an Information Architect, designing over 80 mobile apps for big Brazilian brands, such as CNova, Netshoes, Movile, and the Brazilian Olympic Committee.
UX generalist, I spent the next 7 years designing digital products (mainly mobile apps) for startups in Brazil and Australia, like iFood, Easy Taxi, Conductor, and Jora.
In 2018 I started mentoring UX Design students at Awari and in 2021 I debuted as a Usability professor at FESPSP, the Sociology and Politics School of Humanities in São Paulo, Brazil.
I have strong foundations in prototyping solutions for complex problems, that's why I'm passionate about UX Design.